Kelli Lusk

Public Relations & Marketing Manager 

Kelli brings over 25 years of combined experience in marketing, event management, and public relations to the Public Relations and Marketing Manager role. Before joining AWP, she drove the public and media relations efforts at Sun Valley Resort for almost five years. She has also worked extensively in the outdoor industry in various marketing positions, and as the National Events Director for USA Cycling, Inc. 


Kelli earned her Bachelor of Arts in Public Relations from Western Michigan University. Her wanderlust took her to Prague, Czechoslovakia (Czech Republic) to study at Charles University, then traveling nationally and internationally to compete in mountain running, mountain biking, and road running. She is a member of the Public Relations Society of America (PRSA). 


Her interest in the military and veterans’ affairs is rooted in her father’s service in the Army and the Air National Guard. Her father and mother met when he was stationed in Battle Creek, Michigan, while he was in the Army. His love for the military inspired him to join the Michigan Air National Guard several years later, in which he served until he passed away in 1988. 


A proud born and raised Michigander, she still considers the Mitten State home, even though living in Massachusetts, New Mexico, and Colorado, before moving to Ketchum, Idaho, where she currently resides.  


Tucked away in the Sawtooth Mountains, she enjoys trail running and mountain biking during the warmer months, then switching gears in the winter to snowshoe running, fat biking, snowboarding, and reading.